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2026 Edition · 27 Lectures · Hands-on

Meta & TikTok Ads Course — The Full Curriculum

Running ads that just burn money with nothing to show for it? This is the complete 27-lecture system to go from total beginner to a profitable Meta & TikTok media buyer — built for the Pakistani market.

8 Weeks · 2 Months Online + On-Campus (Lahore)★ First Class FREE Beginner → Professional

The full 27-lecture curriculum

27 lectures · ~60 minutes each · 27+ hours of hands-on training. Here’s everything you’ll master, module by module.

MODULE 1 · LECTURES 1–3

Foundations & Product

Lecture 1

Why Most People Fail at Meta Ads

Free demo class

Discover the real reason ads fail — it’s never “the algorithm” — and the simple Offer → Message → Audience framework that makes any ad work. The mindset shift that turns wasted budget into sales.

Lecture 2

Audience Psychology, the Buyer Journey & Your Money Vocabulary

Learn exactly how buyers decide and how to write messages that pull serious buyers instead of time-wasters — plus every metric you’ll ever need (CPM, CTR, CPL, ROAS) in plain, simple language.

Lecture 3

Product Selection & Pricing

Powerful

Pick products that actually sell with a proven winning-product checklist, and price them for Pakistan’s COD reality (courier + returns + the new 2% tax) so you keep profit on every single order.

MODULE 2 · LECTURES 4–17

Meta Ads Core (Facebook & Instagram)

Lecture 4

Meta Business Manager & Business Suite Setup (Pakistan-Ready)

Set up a professional, ban-resistant ad account the agency way — and fix the #1 thing that stops Pakistani advertisers before they start: declined cards and sudden account bans.

Lecture 5

Meta Pixel, Conversions API (CAPI) & Event Tracking with GTM

Install bullet-proof tracking (Pixel + Conversions API) so you finally know which ad brought each sale — and feed Meta’s AI the clean data it needs to find buyers cheaply.

Lecture 6

Campaign Architecture & Choosing the Right Objective

Choose the right campaign objective every time and structure your account so cleanly you never burn budget on the wrong goal again.

Lecture 7

Audience Mastery I: Core & Saved Audiences, Detailed Targeting

Build cold audiences the algorithm can actually convert — interest, broad and geo-targeted — so your ads reach real buyers, not random people.

Lecture 8

Audience Mastery II: Custom Audiences & Retargeting Funnels

Build the 5-layer retargeting machine most beginners skip and win back every person who showed interest then vanished — where the cheapest sales hide.

Lecture 9

Audience Mastery III: Lookalikes & Advantage+ Audience

Clone your best customers with Lookalikes and Advantage+ Audience, so you can scale a winning campaign instead of guessing new audiences.

Lecture 10

Ad Formats, Placements & Instagram Ads

Master Reels, Stories and every placement and run Instagram ads the pro way — so every rupee of reach works harder in 2026’s vertical-video era.

Lecture 11

Creative, Copywriting & Organic Growth

★ Most popular

Write scroll-stopping hooks and ads that win the auction cheaply (in 2026, creative IS the targeting) — and make graphics in Canva and edit video in CapCut yourself, with zero design skills.

Lecture 12

Click-to-WhatsApp, Lead Generation & Closing the Sale

★ Most popular

Run Pakistan’s #1 converting campaign type and turn a flood of “Hi” messages into confirmed orders — with a proven WhatsApp closing script and ready-made objection handlers.

Lecture 13

Advantage+ Sales Campaigns, Catalogs & E-commerce

Run Meta’s most powerful AI sales campaigns for your store, protect your pixel from fake COD / high-return orders, and read ROAS like a pro.

Lecture 14

Budgeting, Daily Spend, Bidding & the Learning Phase

Know exactly how much to spend and how to scale without killing your campaign — finally understand why budgets crash when you grow them, and how to scale safely.

Lecture 15

Metrics, KPIs, Attribution & Pakistani Benchmarks

Read any ad account in minutes and pinpoint whether it’s the creative, the audience or the offer — with real Pakistani CPM/CTR/CPL benchmarks so you know what “good” looks like.

Lecture 16

A/B Testing: Creative & Audience Testing

Stop guessing — run clean creative and audience tests that find real winners with data, so you confidently scale what works and kill what doesn’t.

Lecture 17

Build, Optimize & Scale Your Full Funnel (Live Project)

Build, optimise and scale a complete cold → warm → hot funnel for a real business — your portfolio proof that you can do the real day-to-day job of a media buyer.

MODULE 3 · LECTURES 18–21

TikTok Ads

Lecture 18

TikTok Ads Foundations: Platform, Algorithm, Account & Pixel

Set up a fully-tracked TikTok ad account and learn how its algorithm really works — and why your hard-won Meta skills carry straight over.

Lecture 19

TikTok Campaign Setup: Objectives, Audiences & Smart+

Launch both manual and AI-driven (Smart+) TikTok campaigns, and know exactly when to use each for the Pakistani market.

Lecture 20

TikTok Creative Mastery: Hooks, Native Content & Spark Ads

Make ads that feel like native TikToks, not ads — nail the 3-second hook and build a creative pipeline so your ads never burn out.

Lecture 21

TikTok Optimization, Scaling, Reporting & Cross-Platform Synergy

Scale TikTok profitably and connect it to Meta — TikTok for discovery, Meta for conversion — into one money-making system.

MODULE 4 · LECTURES 22–23

AI in Meta & TikTok Ads

Lecture 22

AI Creative Generation: Copy, Images & Video

AI

Generate a week’s worth of ad copy, images and UGC-style avatar videos in an afternoon using ChatGPT, Gemini, Claude and TikTok Symphony — the 2026 superpower most marketers still don’t have.

Lecture 23

AI for Strategy, Campaign Setup & Optimization

AI

Use AI as your strategist and analyst — research, funnels, budgets and reading your data — to run more accounts in less time while keeping full control of quality.

MODULE 5 · LECTURES 24–25

Fulfillment & Running the Business

Lecture 24

Order Fulfillment & Logistics: Pick, Pack, Ship & COD Couriers

Fulfil orders end-to-end, pick the right courier (TCS, Leopards, PostEx & more), get your COD cash on time, and stop returns (RTO) from eating your profit.

Lecture 25

Taxes, Registration & Compliance for Pakistani Online Sellers (2026)

2026 tax update

Understand Pakistan’s new 2026 e-commerce tax rules, register correctly (NTN / STRN), and run your online business without nasty FBR surprises.

MODULE 6 · LECTURES 26–27

Career & Capstone

Lecture 26

Getting Clients: Freelancing, Agency Workflow & Pricing (Pakistan)

Turn your new skill into income — find and pitch clients, price your services (retainer, per-project or %-of-spend), and land your first paying client.

Lecture 27

Final Capstone, Portfolio & Certification

Certification

Prove everything with a complete cross-platform campaign (Meta + TikTok + AI creative) and graduate with a portfolio case study and DigiPro certification — ready to earn.

Meet your trainer

Fawaz Ahmed, Founder & CEO of DigiPro

Fawaz Ahmed

Founder & CEO, DigiPro  ·  Meta & Google Ads Expert

Fawaz Ahmed isn’t a theory teacher — he’s a practitioner who does this for a living. He launched a successful eCommerce brand in 2020 and runs a digital marketing agency serving clients across the US, UK & the Gulf. He has trained 10,000+ students in Meta & TikTok advertising — from total beginners to business owners now earning lakhs every month. He holds nothing back: no hidden “secrets”, no fluff — just exactly what works right now. Several students who had already paid for Rs.30,000+ courses say they learned more from Fawaz than anywhere else.

eCommerce founder since 2020 Agency serving US · UK · Gulf 10,000+ students trained Students earning lakhs/month

Like what you see? Your first class is FREE

See the quality yourself in the free demo class, then decide. Seats per batch are limited.

More than an ads course — your complete path to earning online

DigiPro’s flagship 2026 program takes you from complete beginner to a profitable, job-ready media buyer. Choose winning products, run Meta & TikTok ads that actually sell, close orders on WhatsApp, and handle COD — the full system to earn online in Pakistan.

Perfect whether you’re starting from scratch, stuck getting no results, or a business owner tired of wasted ad spend.

AI-first (Advantage+ & Smart+) Pixel + CAPI tracking WhatsApp-first for Pakistan Real portfolio + certificate

What our students say — real results

Authentic messages from real students (lightly translated & anonymised). Screenshots available on request.

★★★★★

“I did your course and Alhamdulillah I now earn in lakhs every month. I started with your YouTube videos, then built my own online academy — today I have 4 teachers, a team of 5, and run ads daily.”

— M. Farhan · Online Academy Owner
★★★★★

“My very first ad — and I had never run ads before. MashaAllah I got so many messages; two families contacted me and one enrolled. Thank you for guiding me so well.”

— Student · Online Quran Academy
★★★★★

“You truly did great work — you hid nothing and taught so much. I had even done a Rs. 15,000 course before, but I still learned far more from you.”

— M. Musab · Student
★★★★★

“Bade bade phannay khan dekhe hain, lekin aap genuinely great hain. May Allah grant you even more success.”

— Bilal Habib · Student

Ready to start? Your first class is FREE

Attend the demo lecture, see the quality for yourself, then decide. Seats are limited and batches fill fast. Want the full outline to read offline? Grab the PDF on WhatsApp.